The practice of companies building and using their own internal creative and media resources has been around for a long time. It has often been the starting point for small entrepreneurial companies and larger companies that focus a major portion of the marketing budget in [...]
Along with many others, I believe that demographics are the foundation of consumer marketing. Demographics help you define and understand your brand’s target group, which allows you to develop creative and media strategies and plans that maximise business results. When don’t demographics matter? When you [...]
In November of last year, Emily Hare wrote an interesting, far-ranging piece for contagious.com under the same title as this post (which I obviously borrowed from her). The relentless progression of artificial intelligence (AI) development is both fascinating and frightening. For me, fear isn't born [...]
Here’s something that I went by recently and then was drawn back to when I realised what it was. In the Aug 19, 2013 analogue version of Marketing Magazine, there was a full page ad for Kimberly-Clark’s Kleenex brand: click ad to enlarge Huh? One [...]
Some lessons in life and marketing seem to be harder to learn than others. Today’s topic, which has been seeking a voice (outside of my own head, that is) for some time now, is a perfect example. (see Note 1 for credit) Early in my career, [...]
My answer to this question started off as a tweet, but once again, the density of thought (see MW post DENSITY OF THOUGHT) required by the twitter medium escaped me. Forgive me. First of all, some perspective. We should acknowledge that very successful companies often experience [...]
