RISE OF THE ROBOTS, THE REDUX

In November of last year, Emily Hare wrote an interesting, far-ranging piece for contagious.com under the same title as this post (which I obviously borrowed from her). The relentless progression of artificial intelligence (AI) development is both fascinating and frightening. For me, fear isn't born [...]

By |2017-05-30T18:46:49-04:00February 19th, 2015|News, People, Technology|Comments Off on RISE OF THE ROBOTS, THE REDUX

THE POWER OF THE GENERIC BRAND

Here’s something that I went by recently and then was drawn back to when I realised what it was. In the Aug 19, 2013 analogue version of Marketing Magazine, there was a full page ad for Kimberly-Clark’s Kleenex brand: click ad to enlarge Huh? One [...]

By |2020-09-28T15:16:23-04:00September 17th, 2013|Creative, News|Comments Off on THE POWER OF THE GENERIC BRAND

BRAIN SURGERY & GETTING WHAT YOU PAY FOR

Some lessons in life and marketing seem to be harder to learn than others. Today’s topic, which has been seeking a voice (outside of my own head, that is) for some time now, is a perfect example. (see Note 1 for credit) Early in my career, [...]

By |2018-10-02T21:09:53-04:00January 4th, 2013|News, Strategy|Comments Off on BRAIN SURGERY & GETTING WHAT YOU PAY FOR

WHAT RIM NEEDS TO DO NOW

My answer to this question started off as a tweet, but once again, the density of thought (see MW post DENSITY OF THOUGHT) required by the twitter medium escaped me. Forgive me. First of all, some perspective. We should acknowledge that very successful companies often experience [...]

By |2017-05-30T18:46:50-04:00April 3rd, 2012|News, Strategy, Technology|Comments Off on WHAT RIM NEEDS TO DO NOW

A TALE OF THREE MARKETING JOURNALS

There is no denying it—February is one weird month. It starts with that truly odd North American phenomenon called Groundhog Day. I mean the “real” Groundhog Day, the annual event with the distinctly off-side Teutonic thread running through it, held in more than a dozen [...]

By |2017-05-30T18:46:50-04:00March 16th, 2012|Media, News|Comments Off on A TALE OF THREE MARKETING JOURNALS

YOU LIKE ME? REALLY?

Advertising Age and the Ipsos Observer people released new research [1] in mid-February that sought to better understand the social media habits of US consumers. To no one’s surprise, Facebook is the dominant social network through which users want to receive communications from marketers. Nearly 75% [...]

By |2017-05-30T18:46:50-04:00March 21st, 2011|News, Research, Social Media|Comments Off on YOU LIKE ME? REALLY?
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