I’ve been avoiding talking about mobile marketing here for a while now. Not sure why that is, but it could be because I don’t feel like I’m done talking about social media yet. Or maybe it’s because when I went to tackle the subject 18 [...]
Advertising Age and the Ipsos Observer people released new research [1] in mid-February that sought to better understand the social media habits of US consumers. To no one’s surprise, Facebook is the dominant social network through which users want to receive communications from marketers. Nearly 75% [...]
Please allow me to re-visit what is now very old news in the social media world. Somehow I missed it when it happened. Malcolm Gladwell, journalist and author of significant acclaim, wrote an article which appeared in The New Yorker magazine’s October 2010 issue titled: [...]
It makes sense to be forward-looking at the beginning of the year. Some of what I learned in researching-up for this topic was a surprise to me, and some of it, luckily, actually made sense: 1. Where Online Media is Going It’s always discussed with [...]
A research study was reported in the mainstream news media yesterday. Inexplicably, it caught my attention: “TITILLATED BY THE SALES TAG—Turns out people can get as excited spotting a deal as they do watching porn.” [2] The article’s thesis is based on a recent study by [...]
