RITSON ON SHOULDERS OF GIANTS

Mark Ritson at WARC/Cannes Lions 2025 assumed credit: Cannes Lions 2025, Getty Images As you may well know, Mark Ritson made a much-talked-about presentation at Cannes 2025. It may seem surprising to some that the organisers of the WARC/Cannes Lions events invited him, since he’s [...]

By |2025-07-22T10:44:30-04:00July 18th, 2025|Creative, Marketing Industry, People, Research, Strategy|0 Comments

THE CX LETDOWN

sidebar The Airline CX Surprise One might logically assume that the North American airline industry’s pricing policies in the second half of 2024 would result in CX letdown—specifically, the adding to the already-long list of unadvertised costs by charging for carry-on items, etc. But [...]

By |2025-04-28T11:52:03-04:00March 13th, 2025|Marketing Industry, Research, Strategy|Comments Off on THE CX LETDOWN

SURVEY SAYS: WE’RE MISVALUING MARKETING SKILLS

Marketing Week is one the UK’s top two marketing business magazines. Like many, they do an annual Career & Salary Survey. Over the past week, they’ve been revealing interesting results from their 2024 survey: The most overrated marketing skill: social media [1] The most undervalued marketing [...]

By |2024-03-08T08:41:45-05:00March 7th, 2024|Marketing Industry, Research, Social Media, Strategy|Comments Off on SURVEY SAYS: WE’RE MISVALUING MARKETING SKILLS

CRAFT MARKETING – A TALE OF TWO WINES

verbosity alert Throughout human history, winemaking has been a craft industry, ruled by artisans and run by families. In modern times, we believe that categorisation applies even to the big producers in traditional Old World winemaking countries [1]. They got big one of two [...]

By |2024-06-04T08:27:42-04:00January 29th, 2023|People, Strategy|Comments Off on CRAFT MARKETING – A TALE OF TWO WINES

WHEN GREAT BRANDS BREAK OUR HEART

It doesn’t happen very often, but every once in a while, a brand you really love will break your heart. VW and Loblaws are brands beloved by consumers for decades of quality products and services. Also beloved by marketers for decades of great marketing [...]

By |2023-06-22T11:40:53-04:00January 22nd, 2022|Marketing Industry, News, Strategy|2 Comments

FAIL BETTER

There’s a great phrase often used by entrepreneurs, startup founders and those who consult for them: Fail Better. Like so many phrases in modern business lexicon, it is of curious origin (see sidebar). For the purpose of this discussion, let’s assume it means learn from [...]

By |2022-01-22T23:44:32-05:00September 28th, 2021|Business Start-up, Strategy, Technology|Comments Off on FAIL BETTER
Go to Top