As so often happens in the marketing world, another word has lost its original (and proper) meaning. To this club, which includes ‘Activation’, ‘Engagement’ and ‘Hack’, we must now add ‘Authenticity’. The genesis of this post is a recent post in Marketing Week titled, ‘Authenticity [...]
I don’t believe this is the appropriate forum for comment on Donald Trump, President of the United States. This post is about Donald Trump, the person, which in his case, is the Donald Trump brand—right up Coyote's alley. I’ll do my best to stay on topic. [...]
It isn’t a surprise that Big Beer titan Anheuser-Busch InBev (AB InBev) has come up with a marketing campaign—video spot, anyway—that pokes fun at the craft beer segment: Very well done, not surprisingly, by one of the world’s truly great agencies. But here’s the thing—AB [...]
The title of this post was going to be ‘THE POWER OF CREATIVITY REDUX’, but preparatory research inexplicably led to Marshall McLuhan, and there you have it. To save readers from going down that same rabbit hole inadvertently, all Marshall McLuhan content is relegated to the [...]
As everyone knows, the big news at the end of this year’s Cannes Lions International Festival of Creativity was Publicis Groupe’s announcement that they are suspending all creative awards participation for the next 12 months, including the 2018 Cannes Lions. The stated purpose was to [...]
Consumers’ desire for personalisation and mass-customisation does not mean they want every purchase decision to be complex. Consumers want decision simplicity, a topic covered here previously. Here are two new tales on the same topic. Liquid-Plumr vs Drano Have you shopped for household drain cleaner [...]
