Marketing Wilderness

Marketing Wilderness2024-12-09T12:02:51-05:00

MAY I SPEAK TO A HUMAN BEING, PLEASE?

By |July 26th, 2009|Categories: People, Strategy, Technology|Tags: , |

I understand the need to make businesses more efficient, but I get the uncomfortable feeling that there is a head-long rush to cut people out of customer contact at every possible opportunity. Even in customer service, and that can never be good for the customer. [...]

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WHY I’M A TERRIBLE BLOGGER

By |July 16th, 2009|Categories: Social Media|Tags: , , |

I have this on good authority. The wonderfully-with-it young woman in our office who seems to know all about these things told me so. I’m not a good blogger because I don’t blog enough—it should be daily, allowing for occasional serious illness or family tragedy. [...]

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ALL ATWITTER ABOUT NEW MEDIA

By |May 19th, 2009|Categories: Social Media, Strategy|Tags: , , |

This March, George Parker wrote a wonderful article for the UK’s Brand Republic titled “The Twitterisation of the Adverati". [1] It’s a great read— in-going premise is right on target and the writing is Brit-witty and very entertaining. It’s a clever admonishment of ad agency people [...]

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THE COLLABORATIVE ARTISAN NETWORK

By |April 28th, 2009|Categories: Creative, Graphic Design, People, Strategy|Tags: , , , |

I want to work with artisans. People who care dearly about what they create, whatever product or service it is. Artisans exist well beyond the world of art - fine art or commercial art. They repair and maintain motorcycles, [1] they open independent cafes beside Starbucks [...]

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